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JOI announces brand refresh inclusive of updated logo and design graphics and transition to fully sustainable packaging

MIAMI , Oct. 19, 2021 /PRNewswire/ -- JOI, the rapidly growing clean label food company, is further shaping the alternative milk category with the announcement of their brand refresh and shift to 100% sustainable packaging. Born out of a desire to radically improve the world and provide consumers with the best way of consuming plant-based milks, these changes further cement JOI's reputation as a trailblazer in the alternative milk category as the brand builds towards becoming the most sustainable plant-based company on the planet.

With the mission of empowering consumers to take control of their plant-based ingredients by providing sustainable, whole food solutions that they can feel good about, JOI is reinvigorating their brand to deliver on each of these promises with unmatched sustainability and design updates that reflect the optimum nutrition and versatility that the range of products offers.

"JOI was founded to reduce the impact of our milk consumption on the environment by finding a more sustainable solution to enjoy plant-based milk while significantly improving taste and elevating nutrition," shared Co-Founder Tony Jimenez . "We are excited to transition to fully sustainable materials to further push our company to be the most sustainable plant-based milk company in the World."

JOI's revolutionary line of shelf-stable plant milk and creamer bases are made with whole, all natural ingredients, with zero preservatives or added sugar, and are certified as 100% Non-GMO, gluten-free, and Whole30 approved. All JOI products aim to use clean, 100% natural plant-based ingredients, touting an exponentially higher nutritional content of protein, healthy fats and fiber than competitor brands. JOI may be Just One Ingredient, but it has endless possibilities.

JOI products are currently available for purchase online on their website, addjoi.com, as well as Amazon.com.

About JOI JOI believes everyone has the right to take control of what they consume. That's why they created unique and versatile "plant bases" that offer a sustainable, dairy free solution for all of your cooking needs. Made with minimal, whole and natural ingredients, JOI's products are free from any additives, preservatives or fillers. Whether you're looking to take the first step into a plant-based diet, managing allergies, or simply committed to eating food that's good for you and our planet, JOI's products simplify making healthy choices. After all, in a chaotic world, the way we nourish our bodies is one of the few things we do have power over.

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